It seems like everyone today wants to talk about millennials and how to market to their unique tastes. However, while most millennials are just starting out and raising families, there is another generation that is driving today’s remodeling culture. We’re talking about GenX, born between 1965 to 1979 and now in their prime.

Generation X has a higher homeownership rate and spends more on remodeling than baby boomers did at a similar age, according to Harvard University’s Joint Center for Housing Studies.

When Gen Xers remodel their homes, they’re looking for high-quality and selective luxuries. With a home ownership rate of 71, higher than Boomers at that age, they are the driving force in today’s remodeling market.

At Allan Homes Unlimited, we understand GenX and have been building and remodeling for their lifestyle. If you’re thinking of remodeling, contact us today for a free consultation from one of our remodeling experts.